How to become a builder for the 2026 show

Build in the most prestigious artisan custom home showcase in the region!

Each summer, the NW Natural Street of Dreams showcases a curated selection of new homes featuring exceptional craftsmanship, innovative products, and cutting-edge architecture and interior design. In 2026, we’re thrilled to celebrate the show’s 50th anniversary—and we’re inviting the entire region to join the celebration!

The 2026 event will return to a full hub-site experience at Serres Farm in Oregon City, developed by Icon Construction. Perched atop a scenic hill with sweeping views, the site offers 10+ luxury home lots—available now. Contact us today to reserve your lot and be part of this milestone show.

In addition to the hub site, the 2026 tour will once again include a collection of ON TOUR homes located throughout the greater Portland area. These will feature custom luxury builds, standout remodels, and other unique housing styles that highlight the diversity of dream-worthy living. (Some restrictions apply.)

Produced by the Home Building Association of Greater Portland, the Street of Dreams offers robust support to participating teams—including marketing and media exposure, sponsorship incentives, product discounts, and access to a thriving network of builders and partners. Join the 2026 show to showcase your craft, grow your brand, and connect with future clients for years to come!

Bonus ON TOUR Homes

Through the ON TOUR portion of the show, builders have the opportunity to enter custom-built or newly remodeled homes on other sites/properties within the surrounding area. Submitting a bonus home to be a part of the ON TOUR feature aligns you and your home with the prestigious brand of the NW Natural Street of Dreams. This feature of the show allows builders to promote elevated, custom homes in partnership with the event while having the flexibility of not being on the main site.

Homes for the ON TOUR portion of the show are committee-selected and spots are limited, so please complete the form as soon as possible to secure your space.

Why Participate?

Showcase your talents and team at the premier artisan home tour in the region, aligning with the best-of-the-best in the industry. Be known as an “Official NW Natural Street of Dreams Builder” in your marketing efforts for years to come!
Network with show sponsors and receive incentives and new-to-market products for your home. Meet new suppliers to support your work year-round.
Benefit from inclusion in a marketing + earned media campaign valued at approx. $1 million plus. Marketing and promotions target home buyers of various price points, realtors, interior design lovers, and prospective clients. Gain opportunities for live media interviews and organic news coverage.
Builders receive exposure in the official NW Natural Street of Dreams Show Magazine (approx. 40,000+).
Receive logo and content features on the show website, social media channels, event mobile app and in the email marketing campaign targeting more than 45,000 dedicated consumers.
Each home receives an exterior signage package, plus additional customer experience signage thoughtfully placed throughout the home, courtesy of the show.
Builders are invited to partner in custom promotions and special events celebrating the 2025 Street of Dreams! Host and gain exclusive access to VIP hospitality during the show.
Support a signature consumer event of the summer while building community with your peers!

Questions and eligibility

Contact Rachel Trice, CFEE

Chief Marketing Officer/SVP Strategic Partnerships

Home Building Association of Greater Portland

503-577-6400 | rachelt@hbapdx.org

How to become a builder for the 2026 show

Become a NW Natural Street of Dreams Builder

Bonus ON TOUR Homes

Why Participate?

Questions and eligibility